Christmas, Xmas, or Just Happy Holidays for Ads

Tuesday, November 23rd, 2010

According to Advertising Age, whether or not to print the word ‘Christmas’ in advertisements is more controversial this past decade than ever before. According to the American Family Association (AFA), this year ‘merry Christmas’ will dominate in most marketing messages from retailers, but this won’t be the case in the next couple of years. Some companies already decided to avoid the word and stick to ‘Happy Holidays’ for their ads. Dick’s Sporting Goods has a history of excluding the word which has caused talks of boycott. Check out the list of companies that decided to avoid ‘Christmas’ in their ads and those that realize ’tis the season to be jolly.