Christmas, Xmas, or Just Happy Holidays for Ads


Written on November 23, 2010 – 2:02 am | by capriciaalston

According to Advertising Age, whether or not to print the word ‘Christmas’ in advertisements is more controversial this past decade than ever before. According to the American Family Association (AFA), this year ‘merry Christmas’ will dominate in most marketing messages from retailers, but this won’t be the case in the next couple of years. Some companies already decided to avoid the word and stick to ‘Happy Holidays’ for their ads. Dick’s Sporting Goods has a history of excluding the word which has caused talks of boycott. Check out the list of companies that decided to avoid ‘Christmas’ in their ads and those that realize ’tis the season to be jolly.

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  1. 4 Responses to “Christmas, Xmas, or Just Happy Holidays for Ads”

  2.   By acusuman on Nov 23, 2010 |

    I don’t know what’s more pointless–the super-PC attitude of avoiding the word “Christmas” or the idea that retailers that do this should be boycotted.

  3.   By coliver5 on Nov 23, 2010 |

    I actually did hear about this, but it’s totally ironic since the whole idea of christmas as a gift-giving holiday was created by retailers themselves and that whole industry.

  4.   By mwhitfie on Nov 24, 2010 |

    Are you KIDDING me!? People have too much time on their hands. I agree with Anthony- why is this even a fight? Aren’t there bigger things to be concerned with? What happened to spreading cheer and kindness during this season. Hey, while we’re at it, let’s just nix the whole Santa Clause idea- yeah let’s get rid of THAT too. Let’s just fight so much over little things that we completely lose sight of what is important.

  5.   By sweettea on Nov 24, 2010 |

    I agree with Meg. This is ridiculous. People are forgetting the meaning of the holiday season.

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